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Payments · 1 min read

Connect Your Store to Google Merchant Center

Google Merchant Center is a free Google tool for managing the product information Google uses across Search, Shopping, Images, YouTube, and more. Connecting it to your store keeps your catalog in sync automatically.

Before you start

  • You need a published store with products.
  • You need a Google account with access to a Merchant Center account.

Connect your store

  1. Open the App Marketplace and install the Google Merchant Center app.
  2. Sign in with your Google account and pick the Merchant Center account to use.
  3. Map the Merchant Center account to your store.
  4. Save. Your products start syncing to Google.

Keep products in sync

  • Product changes in your store sync to Google automatically.
  • Use Force Sync if you made a lot of changes and want to push them right away, or if a product looks out of date in Google.

Approvals, errors, and warnings

Google reviews every product. Products with missing details, such as a price, image, or description, may be rejected or show warnings. Fix the product in your store, then sync again.

Remove a connection

Open the app settings and disconnect the Merchant Center account. Products already in Google stay until you remove them there.

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