Payments · 1 min read
Set Up Facebook and Instagram Shops
You can publish your store products to Facebook and Instagram Shops and keep them in sync automatically.
Step 1: Set up Meta
- Create a Business Portfolio at business.facebook.com and complete its details.
- Create a Facebook Page for your business. Set the Page category to an e-commerce website. The integration won't work without it.
- Create your Facebook Shop in Meta Commerce Manager.
- To sell on Instagram, connect your Instagram business account and set up an Instagram Shop.
Step 2: Connect your shop to your store
- If the feature isn't visible yet, turn it on in Labs.
- Open the Facebook integration and sign in. If you already had Facebook connected, reconnect so the new shop permissions are granted.
- Connect your Facebook Shop pages to your online store.
- Turn on product syncing.
Run ads on catalog products
Once products sync to your catalog, you can use them in Meta catalog ads from Ads Manager.
Tips
- Products need a price, image, and description to pass Meta's review.
- Changes to synced products update in your shop catalog automatically.