Campaigns · 1 min read
Set Default Values for Custom Values in Emails
Why defaults matter
Personalizing with custom values such as
{{contact.first_name}} makes emails feel personal. But if a contact's field is empty, the email shows a blank ("Hi ,"). A default value fills that gap, for example "Hi there,".Add a default value
- Open your email in the Email Builder.
- Click into a text block and insert a custom value from the Custom Values menu.
- Click the inserted value (or the settings next to it) and enter a Default value.
- Save the email.
The default only appears when the contact's field is empty. Contacts with data see their own value.
Tips
- Keep defaults natural: "there", "friend" or "your business".
- Set a default for every custom value in subject lines and preview text too.
- Use Preview with a test contact that has empty fields to check how it reads.
- Defaults are saved per email, so set them in each template you reuse.