Brand Boards · 1 min read
Create a Brand Voice from Scratch
What a Brand Voice is
A Brand Voice is a guide to how your business communicates. It includes:
- Business information: core details about your business
- Brand values: the principles that define you
- Tone and style: how you speak to your audience
- Intended calls to action: what you want readers to do
The platform's AI writing tools use your Brand Voice so the content they draft matches your style.
Why use it
- Consistency: the same tone across emails, posts and pages
- Better AI drafts: content that needs less editing
- Shared guidelines: everyone on your team writes the same way
Create one from scratch
- Go to Marketing → Brand Boards → Brand Voice.
- Click + Add Brand Voice.
- Choose Start from Scratch.
- Fill in your business information, values, tone and style, and calls to action.
- Click Save.
Want a faster start? Generate a Brand Voice from text or a URL, then fine-tune it.