Campaigns · 1 min read
How Smart Send Works
Smart Send is a delivery option on the Send or Schedule screen. It studies the last 60 days of recipient engagement to recommend when to send.
Eligibility
- At least 1,000 emails delivered from your account in the last 60 days
- The campaign must be created in Marketing → Emails → Campaigns
- Available for regular email campaigns. A/B test and batch campaigns aren't supported yet.
How the recommendation is made
Smart Send weighs:
- Opens by hour of day in your account's time zone
- Clicks and other interactions, to favor times that drive action, not just opens
- Your account's averages, so it avoids times that have historically performed poorly
If there isn't enough data for a particular hour, Smart Send relies more on your overall patterns.
Using it
Choose Smart Send when scheduling, click Get Recommendation, then accept or change the suggested time. After the campaign goes out, check the engagement lift in your statistics.