Campaigns · 1 min read
How Recurring Timers Behave in Emails and Funnels
Recurring timer states
A recurring timer resets on a schedule instead of expiring for good. It moves through three states:
- Wait: the countdown hasn't started yet
- Active: the countdown is running and visible
- Expired: the countdown has ended
When to use a recurring timer
- Daily or weekly offers ("Offer ends in 2 hours, every day")
- Promotions that reset on a schedule
- Evergreen funnels, automated sales sequences and countdowns to recurring webinars
In emails
| Timer state | Clicking the timer link goes to | | --- | --- | | Wait | Expiry page | | Active | Active page | | Expired | Expiry page |
People can only reach the active page from an email while the timer is active.
In funnels
- Timer expires while someone is on the active page: they're redirected to the expiry page automatically.
- Timer enters the wait state while someone is on the active page: they stay on the page until they refresh or navigate, then go to the expiry page.
- Someone opens the page during the wait: they see the expiry page, or the hidden or zero-state timer, depending on your settings.
Tips
- Make your expiry page useful. Explain when the offer comes back and invite people to join a waitlist.
- Test each state before launch by setting short durations.