Campaigns · 1 min read
Email Sequences: Automated Follow-Ups
What email sequences are
An email sequence sends a series of automated emails to selected contacts, lists or segments. Follow-ups are sent in the same email thread, so they read like a conversation.
Sequences vs. campaigns vs. workflows
- Regular campaign: one email sent once (or in batches).
- Email sequence: several emails with delays and conditions, in one thread. Great for sales outreach, onboarding and nurture.
- Workflow: full automation across email, SMS, tasks and more, triggered by contact events.
Key features
- Single thread: follow-ups reply in the same thread.
- Stop on reply: future emails stop once a contact replies.
- Delays and conditions: control timing and send steps based on opens or delivery.
- Designed or plain-text emails for each step.
- Statistics for the whole sequence and each step.
Set up a sequence
- Go to Marketing → Emails → Campaigns and choose Create an Email Sequence.
- Set when it starts: right away or at a scheduled time.
- Choose the audience: contacts, lists or segments.
- Turn on Stop on Reply if follow-ups should stop when someone replies.
- Add email steps.
- Add delays between steps.
- Add conditions, such as "only if not opened".
- Set up each step's content, designed or plain text, and tracking.
- Review and activate.
Check performance
From the sequence list, open the three-dot menu and select Statistics.