Campaigns · 1 min read
Button Element in the Email Builder
The Button element adds a clickable call to action to your email, such as Shop Now, Learn More or Book a Call. Buttons are built with HTML, so they show up reliably in most inboxes.
Add a button
- Go to Marketing → Emails → Templates.
- Open a template or click + New.
- Click Add Elements (+) in the left sidebar.
- Drag the Button element into your layout.
- Click the button to open the Edit tab, where you can:
- change the button text
- add the link it opens
- set the button color, text color, font, border radius and background
- adjust width, padding and alignment (left, center or right)
- Open the Visibility tab to show the button only on certain devices or only to certain contacts.
- Preview the email in desktop and mobile view.
Tips
- Keep the text short and action-focused.
- Use one main button per email so readers know what to do next.
- Send a test email and click the button to check the link.