Campaigns · 2 min read
What Each Email Builder Element Does
Elements are ready-made content blocks you drag into an email. They let you build a polished design without writing code.
Available elements
| Element | What it does | Good for | | --- | --- | --- | | Text | Written content you can style with fonts, colors and alignment | Headlines, body copy, captions | | Image | Pictures and banners | Products, announcements | | Button | A clickable call to action | Book Now, Shop Now, Learn More | | Logo | Your brand logo | Top or bottom of the email | | Divider | A line that separates sections | Breaking up long emails | | Social | Icons linked to your social profiles | Growing your social following | | Footer | Contact details, unsubscribe link and legal text | Compliance information | | Code | Custom HTML | Tracking pixels and custom designs | | Video | A video thumbnail with a play button | Tutorials, testimonials | | Shopping Cart | Product details from your store | Abandoned cart reminders | | RSS Header / RSS Items | Content pulled from an RSS feed | Newsletters and blog digests | | FAQ | Expandable questions and answers | Common questions | | Products | Product listings with images, prices and buy buttons | Featured items and new arrivals | | Image Slider | A carousel of images | Several products or events | | Preview URL | A link preview box that shows a snippet of a web page | Promoting a blog post or page | | Countdown Timer | A live timer | Limited-time offers and events | | Spacer | Blank space between elements | Fine-tuning layout spacing | | Review Link | A link asking for a review | Collecting reviews and feedback | | Forms | A form inside the email, where the inbox supports it | Quick surveys and ratings |
Add an element
- Go to Marketing → Emails.
- Create a new email, or open an existing campaign or template.
- Open the Elements panel and drag the element you want into your email.
- Click the element to edit its content, style and settings.