Campaigns · 1 min read
Personalize Emails with Conditional Elements
A conditional element only appears for contacts who meet the criteria you choose. Everyone else gets the email without it.
Examples
- Show a different offer or image based on the contact's location.
- Change a line of text based on a contact field, such as job title or interests.
Make an element conditional
- Go to Marketing → Emails and create or open a campaign or template.
- Select the element.
- Open the Visibility tab.
- Turn on Conditional Element.
- Set your conditions using contact fields.
You can also click the conditional element icon on the element's toolbar to add conditions.
Send yourself a test as a contact who matches, and one who doesn't, to check both versions.