Email Templates vs. Email Campaigns

Email marketing has two areas: Templates and Campaigns.

A template is a reusable layout you build campaigns from. Start from a ready-made template or create your own to match your brand.

A campaign is the email you actually send to contacts or a smart list. Pick a template, then design your message on top of it.

To send a similar email later, clone an existing campaign. You can still edit the copy before it goes out.