Memberships · 1 min read
Meta Pixel Tracking for Events
Add your Meta Pixel to an event to see how people move from viewing the event to registering or buying a ticket. This helps you measure and improve your Facebook and Instagram ads.
What's tracked
- Event page views
- Registration started and completed for RSVP events
- Checkout started and purchase completed for ticketed events
Purchase details
Completed ticket orders also send the order value, currency, ticket quantities, and ticket IDs, so you can see revenue from your ads.
Set it up
Each event has its own pixel setting.
- Open the event and go to Settings.
- Find Meta Pixel tracking.
- Paste your Meta Pixel ID.
- Save and publish the event.
Check it's working
Open the event page and use Meta's Events Manager or the Meta Pixel Helper browser extension to confirm events are firing.
Tips
- Use the same pixel across your events and funnels to build audiences.
- Create custom audiences of people who viewed an event but didn't register, and retarget them.