Conversations · 1 min read
Add a Marketing Opt-Out Button to WhatsApp Templates
You can add a marketing opt-out button to new WhatsApp marketing templates. It gives customers an easy way to stop marketing messages, which builds trust and protects your number's quality rating.
Add it in the template's buttons when you create a template. See Create a WhatsApp Template.
Best practices
Honor every opt-out
Once someone opts out, stop sending them marketing messages from all your WhatsApp numbers.
Confirm it
Send a short confirmation, offer a way to opt back in, and consider asking for feedback.
Place it wisely
Don't add the button to every message, or you'll encourage unnecessary opt-outs. Use it in:
- The first message a customer gets from you
- Messages after a long break in marketing
- Messages to customers who haven't engaged lately