Workflows · 1 min read
Set Up an SMS Keyword Campaign
An SMS keyword campaign lets people text a word, like DEAL, to your business number to get an offer, link, or information.
Set it up
- Go to Automation > Workflows and create a workflow.
- Add the Customer Replied trigger.
- Set the reply channel to SMS and add a filter for the message containing your keyword.
- Add a Send SMS action with your offer or link.
- Add any other steps, such as tagging the contact or adding them to a campaign.
- Publish.
Promote your keyword
Share it on social media, signs, ads, and at events: "Text DEAL to (555) 555-0100."
Tips
- Pick a short keyword that's easy to spell.
- Tell people how to opt out, and only text people who have opted in.
- Your number must be registered for business texting before you send campaigns.