Send Conversions to Google Ads from Workflows

Before you start

1. Connect your Google Ads account under Settings > Integrations, and make sure the right ad account is selected.
2. Add a UTM tracking template in your Google Ads account or campaign settings, so clicks can be matched to contacts.

Create a conversion action in Google Ads

1. In Google Ads, create a new conversion action for offline or imported conversions.
2. Set the click-through conversion window to 90 days.
3. Set the engaged-view conversion window to Google's recommended 3 days.
4. Set the attribution model to Data-driven (recommended) or Last click.
5. Save.

Add the workflow action

1. Create a workflow with a trigger for your conversion, such as an appointment booked or an opportunity won.
2. Add the Google Ads conversion action.
3. Pick the conversion action you created, and set the value if you want to track revenue.
4. Publish.