Workflows · 1 min read
Instagram DM Action
The Instagram DM action sends a direct message from your connected Instagram business account. You can personalize it with templates, custom values, trigger links, and attachments. Instagram limits automated messages, so read the delivery rules below.
Set it up
- Go to Automation > Workflows and create or open a workflow.
- Add the Customer Replied trigger and set the Reply Channel filter to Instagram DM. Save it.
- Click + and choose Instagram DM.
- Enter an Action Name.
- Optionally pick a Template.
- Write the Message. Add custom values or trigger links, or use Write with AI for help.
- Optionally click Add Attachment to upload a file or pick one from Media Storage, or add a file by URL.
- Click Save Action.
The action name and message are required.
Delivery rules
- 24-hour window: the contact must have sent your business a direct message in the last 24 hours. Otherwise the message may not be delivered.
- Comments don't count: a comment on your post doesn't open the 24-hour window.
- With the Instagram comment trigger: if the contact commented recently, the message goes out as a private reply to that comment. If not, it's sent as a normal DM, which needs the 24-hour window.
For comment replies, use Interactive Messenger
For replies to comments and interactive conversations, the Instagram Interactive Messenger action works better. Choose Reply to Comment via DM to answer a post comment privately, or Reply to DM to answer a direct message.