Websites · 1 min read
Create a Facebook Pixel ID for Funnel and Website Tracking
A Facebook pixel tracks what visitors do on your funnels and websites, such as page views, opt-ins, and purchases. To install one, you first need a Pixel ID from Meta.
Create a new pixel
- Open Facebook Ads Manager.
- In the top menu, open Pixels. In newer Meta accounts this lives in Events Manager > Data Sources.
- If your account doesn't have a pixel yet, you'll see a prompt to create one. Click Create a Pixel.
- Enter a name for the pixel and click Create.
Your pixel is ready. Copy its Pixel ID and add it to the tracking settings of the funnel or website you want to track.
Tips
- Use one pixel per business or brand so your ad data stays together.
- For more reliable tracking, also set up the Conversions API. See Generate a Meta Conversions API Access Token.