Websites · 3 min read
Funnel, Website, and Webinar Analytics Definitions
Use this guide to understand the numbers in your funnel, website, QR code, and webinar analytics.
Page views
| Type | What it counts | | --- | --- | | All | Every page visit, including repeat visits. | | Unique | Each visitor once, no matter how many times they came back. |
Example: one person visits the same page twice. All = 2, Unique = 1.
Opt-ins
| Type | What it counts | | --- | --- | | All | Visitors who opted in, bought a product, submitted a form or survey, or booked an appointment. | | Rate | Opt-ins divided by unique page views, times 100. |
Example: 50 opt-ins from 200 unique page views gives a 25% rate.
QR scans
| Type | What it counts | | --- | --- | | QR Scans | Total scans. | | Unique QR Scans | Each person who scanned, counted once. |
Example: 3 people each scan the same code twice. QR Scans = 6, Unique QR Scans = 3.
Sales: orders
| Level | What it counts | | --- | --- | | Funnel step | Orders placed on that step. | | Individual product | Times a specific product was bought. | | Bump product | Times the order bump was bought. |
Example: 30 orders on a step, 18 included Product A, and 5 included the bump. Step = 30, Product A = 18, Bump = 5.
Bump purchases have their own line from April 27, 2023 onward. Before that date they were counted under the individual product.
Sales: rate
| Level | How it's calculated | | --- | --- | | Funnel step | Purchases of any product divided by unique page views. | | Individual product | Purchases of that product divided by unique page views. | | Bump product | Bump purchases divided by total orders on the step. |
Example: 20 bump purchases out of 100 orders gives a 20% bump rate.
Sales: quantity
| Level | What it counts | | --- | --- | | Funnel step | Total units of all products bought on the step. | | Product | Total units of that product on the step. |
Example: 10 orders with 3 items each gives a quantity of 30.
Sales: amount
| Level | What it counts | | --- | --- | | Funnel step | Total value of everything bought on the step. | | Product | Total value of that product on the step. |
Example: Product A sold 10 times at $50 gives $500.
Average cart value
Total sales amount divided by total orders, at the funnel step level. Example: $1,000 from 20 orders gives an average cart value of $50.
Average time on site
Total time all visitors spent on the site divided by the number of sessions, over the date range you picked. It shows how long people usually stay engaged.
Earnings per page view
| Type | How it's calculated | | --- | --- | | All | Total sales divided by all page views. | | Unique | Total sales divided by unique page views. |
Example: $5,000 in sales from 5,000 page views gives $1 per view.
What good looks like
Aim for:
- Growing unique visitors and opt-ins
- Healthy, steady conversion rates
- A strong average cart value and high earnings per view
Watch for:
- Falling or consistently low unique traffic
- Low opt-in or sales conversion rates
- Small order values or weak upsell performance
Tips
- Compare unique page views with opt-ins to see how well a page converts.
- A high bump rate means the bump offer fits your main product well. A low one may need a better offer or clearer copy.