Integration & Widget · 2 min read
Set Up Facebook and Instagram Lead Ads in Ad Manager
Facebook and Instagram lead ads use Meta's instant forms to collect names, emails, phone numbers, and answers to your questions. With Ad Manager you can create and manage these campaigns from Marketing > Ad Manager, and leads go straight into your contacts.
Step 1: Turn on Ad Manager
- Go to Marketing > Ad Manager.
- If it isn't on yet, click Activate Ads Manager.
Step 2: Connect Facebook
- Click Connect Facebook.
- Log in to Facebook and grant all the permissions it asks for.
Step 3: Pick your ads account and Page
- Select your Meta ads account.
- Select the Facebook Page you'll advertise from, then click Connect.
- Click Get Started.
Step 4: Create a campaign
- Click + Create Campaign.
- Choose Meta and click Next.
- Start from scratch or pick a template.
- Choose Lead Generation as the objective. Pick a Special Ad Category if your ad is about credit, jobs, housing, or similar topics.
Step 5: Set up the ad set
Enter an ad set name, choose the Facebook Page and Instagram account, then set placements, budget, schedule, audience, and locations.
Ad spend is billed by Meta to the payment method on your Meta ads account.
Step 6: Choose a lead form
- At the ad level, choose Facebook Lead Form.
- Pick an existing form or click Create Facebook Form.
- If you use an existing form, check its field mapping so answers land in the right contact fields.
Step 7: Build the ad and publish
- Enter the ad name, primary text, headline, and description.
- Choose a call to action.
- Upload your image, carousel, or video.
- Click Review, check everything, then click Publish Campaign Now.
Publish an existing ad
- Go to Marketing > Ad Manager.
- Find the ad or campaign, open the three-dot menu, and click Edit.
- Review the settings and go through to publish.
FAQ
Where do the leads go? Each lead creates or updates a contact. Use the Facebook Lead Form Submitted workflow trigger to follow up automatically.
Do I need Facebook connected under Settings > Integrations too? Ad Manager uses the connection you make in Step 2. Keep the same Facebook user connected so leads keep syncing.