Email & SMTP · 1 min read
Meeting Google and Yahoo Email Sender Requirements
Google and Yahoo require bulk senders to authenticate their email and keep spam complaints low. Use this checklist to stay compliant.
1. Use a branded sending domain
Set up a dedicated sending domain in Settings → Email Services. It improves control over your reputation and shows your brand in the inbox. Plan for a gradual warm-up of 2–4 weeks after you enable it.
2. Publish DMARC
Add a DMARC TXT record for your domain. Start with
v=DMARC1; p=none; and tighten the policy once all your mail passes.3. Keep your brand consistent
The From domain should match your website and the domain you authenticated.
4. Don't send as gmail.com
Never use a Gmail or Yahoo address as the From address for bulk mail through another service. It fails DMARC and will be rejected.
5. Make unsubscribing easy
Include a one-click unsubscribe link in every marketing email and honor requests within two days. FunnelStreams adds the required headers when unsubscribe links are on.
6. Keep spam complaints low
Keep your spam rate below 0.3% at all times, and ideally below 0.1%.