Integration & Widget · 1 min read
Let Facebook Leads Book Appointments From the Lead Form
Embedded booking lets people book an appointment on your calendar right after they submit a Facebook lead form. More leads turn into booked calls without waiting for a follow-up.
Meta controls the instant form, the Book time button, the thank-you screen, and where the ad shows. Embedded booking currently works for ads shown in the Facebook mobile app.
Step 1: Get your calendar link
- Go to Calendars > Calendar Settings (or Settings > Calendars).
- Use an existing calendar or create one for this campaign.
- Copy the calendar's scheduling link.
Step 2: Add it to your instant form
- In Meta Ads Manager, click + Create and choose the Leads objective.
- At the ad set level, choose Instant forms as the conversion location.
- Create the instant form. In the Ending section, choose Book time under additional actions.
- Paste your calendar link under Scheduling link. Meta shows a preview of your calendar.
- Finish the form and publish the ad.
If Meta doesn't recognize your link, use the calendar's default scheduling link instead of one on a custom domain.
Step 3: Follow up automatically
- Use the Facebook Lead Form Submitted trigger for leads who don't book.
- Use the Customer Booked Appointment trigger for leads who do.
FAQ
Do bookings show up like normal appointments? Yes. They appear on your calendar with the usual confirmations and reminders.
Does the lead still sync if they don't book? Yes, as long as the Facebook Lead Ads integration is connected and the form is mapped.