Integration & Widget · 1 min read
LinkedIn Ad Statistics in Ad Manager
Ad Manager shows your LinkedIn results next to your other ad platforms.
Find your statistics
- Go to Marketing > Ad Manager > Statistics.
- Choose LinkedIn from the platform menu.
- Pick a date range.
Drill down
Results follow LinkedIn's structure: Campaign group > Campaign > Ad. Click a row to see the level below it.
Key metrics
- Impressions: how many times your ads were shown.
- Clicks: chargeable clicks for your objective.
- CTR: the share of impressions that got a click.
- Spend: the amount spent in the date range.
- CPC / CPM: cost per click and per 1,000 impressions.
- Conversions: actions credited to your ads, if conversion tracking is set up.
Graphs show trends over time, and each level has a detailed table.
Lead generation campaigns
Look at leads, cost per lead, and the lead form completion rate (leads divided by form opens). A low completion rate usually means the form is too long.
Website traffic campaigns
Look at clicks, CTR, and cost per click, and check your page's results in FunnelStreams reporting.
Tips
- Compare ads in the same campaign to find your best creative.
- Give new campaigns a few days before judging them.
- Metrics depend on the objective and tracking, so some columns may be empty.