Social Media · 3 min read
Social Planner Image, Video and Content Limits
Each social platform has its own rules for media and captions. Check these before you schedule, so your posts publish without errors. Channels available to you depend on your plan.
Images
| Channel | Formats | Max size | Size guidance | Max images | | --- | --- | --- | --- | --- | | Facebook Pages | PNG, JPG, GIF | 10 MB | 1280 × 1080 recommended, at least 600 × 315 | 10 or fewer recommended | | Instagram (Business) | PNG, JPG | 8 MB | Square, or between 1.91:1 and 4:5 (1080 × 1080, 1080 × 566, 1080 × 1350) | 10 | | LinkedIn profiles and pages | PNG, JPG, GIF | 8 MB | Up to 6012 × 6012 | 9 | | Google Business Profile | PNG, JPG | 5 MB | Between 720 × 720 and 3000 × 3000 | 1 |
Instagram carousels can mix images and videos. The other channels above don't allow images and videos in the same post.
Videos
| Channel | Formats | Max size | Length | Aspect ratio | Max videos | | --- | --- | --- | --- | --- | --- | | Facebook Pages | MP4, MOV | 1 GB | 1 sec – 20 min | 16:9 to 9:16 | 1 | | Instagram (Business) feed | MP4, MOV | 100 MB | 3 – 60 sec | 4:5 to 16:9, up to 1920 px wide | 10 | | LinkedIn | MP4, MOV | 200 MB | 3 sec – 30 min | 1:2.4 to 2.4:1 | 1 | | TikTok | MP4, MOV, WEBM | 1 GB | 3 – 180 sec | Height 360–4096 px | 1 | | Google Business Profile | Not supported | | | | |
Stories and Reels
- Instagram Stories: JPEG images up to 8 MB; MOV or MP4 videos up to 100 MB, 3–30 sec. Up to 10 items.
- Instagram Reels: MOV or MP4, up to 1 GB, 3 sec – 15 min, 9:16. Thumbnails up to 8 MB.
- Facebook Reels: MOV, MP4 or WEBM, up to 1 GB, 3–90 sec, 9:16 (1080 × 1920 recommended, at least 540 × 960). Custom thumbnails aren't supported.
Caption length
| Channel | Max characters | | --- | --- | | Facebook Pages | 62,000 | | Instagram (feed and Reels) | 2,200 | | Instagram Stories | No caption | | LinkedIn | 3,000 | | TikTok personal / business | 150 / 2,200 | | Google Business Profile | 1,500 |
Follow-up comments
| Channel | Max characters | | --- | --- | | Facebook | 8,000 | | Instagram | 2,200 | | LinkedIn | 3,000 |
Posting limits
Platforms limit how often posts can be published from one account. Approximate limits: Facebook and Instagram 200 per hour, LinkedIn 150 per day, TikTok 15 per day, Google 300 per minute.
Link previews are generated for all channels except Instagram and TikTok.