Phone System · 1 min read
Error 30023: Daily Message Cap Reached
What this error means
Error 30023 means your registered A2P brand reached its maximum daily message volume for one or more carrier networks. Extra messages to those carriers fail until the limit resets.
How the daily limit works
- The limit applies to the brand, not to a single phone number.
- It counts outbound SMS segments and MMS messages sent to the affected carrier networks.
- Every number and campaign tied to the same brand adds to the same daily total.
- The cap depends on your brand's registration type and trust score.
How to fix it
- Wait for the daily limit to reset, then send the remaining messages.
- Spread large sends across several days with workflow wait steps or scheduled campaigns.
- Shorten messages so each one uses fewer segments.
- Send only to engaged, opted-in contacts.
- If your business needs more daily volume, review your brand registration. Brands registered with full business details and a strong trust score usually get higher limits. Contact support to ask about options.
Tips
Batch big campaigns and prioritize time-sensitive messages, such as appointment reminders, so they aren't blocked by promotional sends.