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Phone System · 2 min read

A2P Campaign Rejections, Required Fixes and Vetting Errors

What required fixes are

When a campaign is rejected, each rejection reason has a View required fixes link. It opens a panel with four fields:
| Field | What it tells you | | --- | --- | | Error code | The code returned by the carrier or registration partner | | Rejection category | A short label, such as *Invalid website URL* | | What it means | Why the submission failed | | Correction needed | What to change before you resubmit |

How to view your required fixes

  1. Go to Settings → Phone System → Trust Center.
  2. Open Brands & Campaigns and select the Campaigns tab.
  3. Find the campaign with a Rejected status.
  4. Click View required fixes next to each rejection reason and review the four fields.
  5. Edit the campaign, make the corrections, and resubmit.

Common rejection codes you can fix and resubmit

| Code | Category | How to fix it | | --- | --- | --- | | 30886 | Invalid campaign description | Explain who sends the messages, who receives them, what they contain and how people opt in. | | 30891 | Invalid website URL | Use a live, public website that matches the brand. | | 30892 | Public URL shortener in samples | Remove public shorteners and use links on your own domain. | | 30893 | Invalid sample message | Provide realistic samples that match the use case and include your business name and opt-out language. | | — | Opt-in not verifiable | Make the opt-in form public, and add a separate, unchecked SMS consent checkbox with full disclosure. | | — | Privacy Policy or Terms missing | Publish both pages, say mobile data isn't shared for marketing, and link them on the opt-in form. |

Rejections you can't resubmit

Some rejections can't be fixed by editing the campaign. They usually involve prohibited content, such as the forbidden categories listed in Forbidden Message Categories for SMS and MMS, or a brand that fails identity checks. In those cases you'll need to change the messaging program itself or fix the brand registration first.

Tips

  • Fix every listed reason before you resubmit. Partial fixes usually lead to another rejection.
  • Keep the description, samples, opt-in form and website consistent with each other.

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