Phone System · 1 min read
How to Set Up Call Tracking (Number Pool)
What a number pool does
A number pool swaps the phone number shown on your website based on where the visitor came from (for example a paid search ad). Calls to that number are tracked back to the visit and campaign.
Set up a number pool
- Go to Settings → Phone System → Phone Numbers.
- Click + Add Number and select Add Number Pool.
- Choose Visitors Activity, then select which visitor sources to track (for example All visitors or PPC search). Click Next: Create Pool.
- With PPC search, the number only swaps for visitors arriving from a paid ad.
- Name the pool and set the pool size. Each pool has at least 4 numbers. Size it to your traffic so visitors don't share numbers.
- Set the forwarding number: your main business line where tracked calls should ring. Don't use a number from your account, because that creates a call loop.
- Set the swapping number: the number on your website that should be replaced.
- Save.
Add the tracking snippet
Copy the pool's tracking code and paste it into the header or footer tracking code of your FunnelStreams website or funnel, or into the head of any other site. Publish the page.
Test number swapping
- Visit your page using the tracked source (for example by clicking your live ad).
- Check that the swapping number changes to a pool number.
- Call it and confirm the call rings your forwarding number and shows in reporting.
You can't imitate an ad visit by adding a click ID to the URL; the visit must come from the real ad.