Phone System · 1 min read
A2P 10DLC Campaign Use Case Types
Why the use case matters
When you register a 10DLC campaign, you select a use case that describes the main purpose of your messages. Choosing the wrong one can cause filtering, lower throughput or suspension.
Standard use cases
- Two-factor authentication (2FA): one-time passcodes and verification codes only.
- Account notifications: updates about the customer's account.
- Customer care: support conversations and account help.
- Delivery notifications: shipping and delivery status.
- Fraud alerts: notices about suspicious activity.
- Security alerts: password changes, new device logins and similar events.
- Higher education: messages from colleges and universities.
- Marketing: promotions, offers, sales and announcements.
- Polling and voting: surveys and polls (not political).
- Public service announcements: awareness messages.
- Mixed: a combination, such as customer care plus marketing.
Special use cases
Some use cases need extra vetting, such as agents and franchises (local agents representing a parent brand), emergency alerts, charity, political and sweepstakes.
How to choose
- List the messages you'll actually send.
- Match them to the definitions above.
- If you send several types, choose Mixed.
- Make sure your consent process fits. Marketing needs explicit opt-in.
- Have two or three sample messages ready that match the use case.
You can change the use case later, but the campaign must be reviewed again.