Phone System · 1 min read
Messaging Analytics Overview
What it shows
Messaging Analytics gives you one view of SMS performance in your sub-account. Instead of total counts only, you can see when delivery changes, which numbers or campaigns are affected and why messages fail.
Dashboard metrics
- Sent, delivered and failed messages.
- Delivery rate and failure rate.
- Opt-outs and opt-out rate.
- Inbound messages and replies.
Failure-rate and opt-out markers are monitoring indicators. They don't replace the separate compliance checks on your account.
Filters
Filter by date range, phone number, direction and message source (for example workflows, bulk actions or manual messages).
Trend charts and details
- Use trend charts to spot spikes in failures or opt-outs.
- Open the detailed view to see top error codes and the affected numbers.
Using the data
- A sudden rise in failures often points to registration, content filtering or bad numbers. Check the error codes.
- Rising opt-outs suggest messages are too frequent or not relevant.
- Compare numbers to find one with poor reputation.
If you don't see the newer dashboard, it may not be enabled for your account yet.