Phone System · 1 min read
Website Compliance Guide for A2P 10DLC
Reviewers use your website to confirm your business and how people consent to texts. It should be secure, live, public and consistent with your registration.
Website URL
- Starts with https://.
- Loads publicly, with no login, password or "coming soon" page.
- Matches the business name on your A2P brand.
Business identity
- Business name, and a contact method (address, email or phone) are easy to find.
- Products or services are clearly described.
Opt-in
- A form that collects phone numbers has an unchecked, optional SMS consent checkbox with full disclosure.
- Marketing and non-marketing consent are separate where you send both.
Privacy Policy
- Linked from the site and the opt-in form.
- Says mobile information won't be shared with third parties or affiliates for marketing.
Terms and Conditions
- Linked from the site and the opt-in form.
- Includes the SMS program description, frequency, "Msg & data rates may apply", HELP and STOP instructions.
Common problems
- Website doesn't match the brand.
- Broken or private links.
- Consent checkbox pre-checked or required.