Advertising · 1 min read
Campaign Opportunity Score in Ad Manager
What it is
Opportunity Score is a readiness check in Ad Manager. Before you publish, it gives your campaign a score from 0 to 100, a band label and specific recommendations. It works for Meta, Google and LinkedIn campaigns and only checks settings that apply to the platform, objective, campaign type and ad format you chose.
A higher score means fewer setup gaps were found. A lower score means there are areas worth reviewing. The score never changes your campaign for you, and a high score doesn't guarantee results.
The Opportunity Score panel
Open the panel while you build or review a campaign. It shows:
- Your overall score and band
- Category cards, such as Audience, Budget, Creative, Tracking and Keywords
- Impact labels (Low, Medium or High impact) on each recommendation
- A prioritized list of what to fix first
How to use it
- Build your campaign as usual in Marketing → Ad Manager.
- Open the Opportunity Score panel before you publish.
- Start with High impact recommendations.
- Click a recommendation to jump to the setting it refers to, make the change and watch the score update.
- Publish when you're happy with the setup.
Tips
- Recommendations are suggestions. Skip any that don't fit your goal.
- Re-check the score after big edits to audience, budget or creative.