Advertising
Use Opportunity Score to review a campaign's setup and catch gaps before you publish it.
17 articles
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Campaign Opportunity Score in Ad Manager
Use Opportunity Score to review a campaign's setup and catch gaps before you publish it.
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Create Google Demand Gen Campaigns in Ad Manager
Reach people with visual ads across YouTube, Discover, Gmail, Maps and the Google Display Network.
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Create a Google Search Ad Campaign
Build and publish a Google Search campaign from Ad Manager, from keywords to ad copy.
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Google Search Campaigns with Multiple Ad Groups and Ads
Organize a Google Search campaign into several ad groups, each with its own keywords and ads.
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Guidelines for Custom Questions in Google Lead Forms
Write custom lead form questions that Google will approve, and avoid the ones it rejects.
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Create Google Ads Conversion Actions in Ad Manager
Create and manage Google Ads offline conversion actions without leaving FunnelStreams.
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Set Up a Backup Ad Tracking Script for Google Ads
Add a scheduled Google Ads script that reapplies your tracking template, so attribution data isn't lost if the main setup fails.
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Use Meta Recommendations in Ad Manager
Review Meta's suggestions for improving published campaigns and apply them from Ad Manager.
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Create a Facebook Lead Form in Ad Manager
Build an instant form for Meta lead generation campaigns and send leads straight into your CRM.
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Create a Meta Business Manager and Ad Account
Set up a Meta business portfolio and an ad account so you can run Facebook and Instagram ads.
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Create a Meta Sales Campaign for Conversions
Set up a Meta campaign with the Sales objective that sends people to your website or a messaging app.
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Create a Google Search Campaign with Multiple Ad Groups
Step by step: build a Google Search campaign with separate ad groups for each keyword theme.
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Meta Campaign Budget Optimization in Ad Manager
Choose whether Meta spreads your budget across ad sets automatically or you set a budget for each ad set.
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Facebook Ad Reporting Terms
Definitions of the metrics you'll see in Facebook ad reporting, from impressions to cost per lead.
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Google Ad Reporting Terms
Definitions of the metrics you'll see in Google Ads reporting in Ad Manager.
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Google Lead Forms
Connect Google Ads lead forms so leads from your ads arrive in your CRM and can start workflows.
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Connect Facebook to Ad Manager
Connect your Facebook profile, Meta ad account and Facebook Page so you can create and manage ads in Ad Manager.