Advertising · 1 min read
Create a Facebook Lead Form in Ad Manager
When you need a lead form
Meta campaigns with the Leads objective can collect contact details through an instant form. People fill it in without leaving Facebook or Instagram, and leads flow straight into your FunnelStreams contacts.
Create a new form
- Go to Marketing → Ad Manager and create a Meta campaign with the Leads objective.
- At the ad step, choose Instant form and click Create form.
- Name the form and choose the form type:
- More volume: quicker to submit
- Higher intent: adds a review step for better-quality leads
- Add an intro (headline, image, description) if you want one.
- Choose the questions: name, email, phone and any custom questions.
- Add your privacy policy link (required).
- Write the thank-you screen and button (for example "Visit website").
- Save the form and finish the campaign.
Review, map and duplicate forms
- Open Ad Manager → Forms to see existing forms.
- Map form fields to contact fields so answers land in the right place.
- Duplicate a form to reuse it with changes.
Follow up automatically
Create a workflow with the Facebook Lead Form Submitted trigger to tag new leads, send a welcome message or notify your team.