Advertising · 1 min read
Use Meta Recommendations in Ad Manager
What they are
Meta Recommendations are suggestions from Meta for improving campaigns that are already running. Ad Manager shows them on the published campaign's Review screen, so you don't have to open Meta Ads Manager.
Find recommendations
- Go to Marketing → Ad Manager.
- Open a published Meta campaign.
- Look for the Recommendations section on the Review screen.
Read the details
Each recommendation shows:
- What to change, for example widening an audience, adding placements or raising a budget
- Why Meta suggests it
- Impact level (low, medium or high) and, where available, the expected improvement
Act on a recommendation
- Click Apply to make the change. Some recommendations open the setting so you can review it first.
- Click Dismiss if it doesn't fit your goals.
Applied changes may send the ad back through Meta's review.
Tips
- Recommendations update as performance data comes in. Check back after a few days of spend.
- Budget recommendations increase spend. Make sure they fit your plan before applying.