Advertising · 1 min read
Create a Meta Sales Campaign for Conversions
What the Sales objective does
The Sales objective shows your ads to people most likely to buy or take a valuable action. You choose where the conversion happens: your website or a messaging app (Messenger, Instagram or WhatsApp).
Step 1: Create the campaign
- Go to Marketing → Ad Manager and click Create Campaign.
- Choose Meta, then the Sales objective.
- Name the campaign and set the budget.
Step 2: Choose your Page and Instagram account
Select the Facebook Page and Instagram account your ads will run from.
Step 3: Pick the conversion location
- Website: choose your Meta pixel or dataset and the conversion event (for example Purchase or Lead). The pixel must be installed on your site.
- Messaging apps: choose Messenger, Instagram or WhatsApp. Conversations land in your FunnelStreams inbox.
Step 4: Audience and placements
Set locations, age range and interests, or use Advantage+ audience. Keep automatic placements unless you have a reason to limit them.
Step 5: Create the ad
Upload images or video, write the primary text and headline, add a call to action and the destination URL (for website conversions).
Step 6: Publish
Review the Opportunity Score, then publish. Meta reviews new ads before they start.