Reporting · 2 min read
Email Statistics Overview
Email statistics show how people interact with your emails, whether you sent them as a campaign, from a workflow or as a bulk action.
Email marketing statistics
Go to Marketing → Emails → Statistics for your campaign results:
- Engagement Summary: a graph of delivery, engagement and conversions
- Performance Analysis: trends over time for delivery rate, bounce rate, unsubscribes and spam complaints
- Top Performing Emails: your best emails ranked by open or click rate
Workflow email statistics
Workflow email results also appear in email marketing. Go to Marketing → Emails → Campaigns → Workflow Campaigns to see them next to your campaigns.
- Click Statistics to see the workflow's overall results, and use the dropdown to see each email action.
- Click Edit Workflow to open it in the builder.
You can also check one email step from inside the workflow:
- Go to Automation > Workflows and open a workflow.
- Select an Email action.
- Click Statistics in the right-hand panel.
You'll see delivered, opened, clicked, replied, bounced, unsubscribed, complained, accepted and rejected.
Bulk email statistics
For one-time bulk sends, go to Contacts > Bulk Actions and find the send. You'll see total attempts, delivered, opened, clicked, replied, bounced and unsubscribed.
Metric definitions
| Metric | Meaning | | --- | --- | | Recipients | Contacts the email was sent to | | Delivered | Accepted by the recipient's mail server | | Opened | Viewed one or more times | | Clicked | A link was clicked | | Soft Bounce | A temporary problem, such as a full inbox | | Hard Bounce | A permanent failure, such as an address that doesn't exist | | Unsubscribed | Opted out using the unsubscribe link | | Failed | Couldn't be sent, for example because of an invalid address | | Spam Complaints | Marked as spam by the recipient | | Replied | The contact replied | | Accepted / Rejected | Whether the email was accepted for sending |