Reporting
17 articles
1 min read · Video
Attribution and Facebook Reporting
Attribution and Facebook Reporting
1 min read
Analytics for External Tracking
See page views, form views, responses, completion rates, and traffic sources for websites and forms hosted outside FunnelStreams.
1 min read
Track Forms on Your External Website
Use the external tracking script to capture form submissions from WordPress or other websites as contacts, with attribution and workflow triggers.
1 min read
Sales Velocity
What sales velocity measures, how it's calculated from won deal value and your average sales cycle, and how to use it to speed up revenue.
1 min read
Email Campaign Conversion Metrics
How email conversions are attributed to campaigns, where to see revenue, and how to change the attribution settings.
2 min read
Click Tracking and Click Performance in Email Statistics
Turn on click tracking for a campaign, then see which links got clicked and by whom.
2 min read
Email Statistics Overview
Where to find email results for campaigns, workflows and bulk sends, and what each metric means.
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Read the Email Statistics Summary Page
Understand delivery, open, click, conversion and bounce rates for a sent campaign, and see who did what.
2 min read
Use the Email Statistics Dashboard
See campaign, workflow and bulk email performance in one place, filter by source, and export to CSV.
1 min read
Tag Contacts from Campaign Statistics
Tag contacts who opened or clicked a campaign right from its statistics, and auto-tag future interactions.
1 min read
Call Reporting
Review incoming and outgoing calls, answer rates, durations, and recordings, filter by date and number, and export your call data.
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Facebook Ad Attribution and UTM Tracking Best Practices
Set up consistent UTM parameters and campaign names so every Facebook lead is attributed to the right campaign, ad set, and ad.
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Facebook Ad Reporting Metrics
Understand impressions, clicks, conversions, spend, cost per lead, and the other metrics in your Facebook ad reporting.
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Google Ads Reporting Metrics
What each metric in your Google Ads reporting means, from impressions and clicks to cost per lead, cost per sale, and ROI.
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Set Up Offline Conversion Tracking
Create offline conversion actions in your ads account so sales and bookings that happen in FunnelStreams count toward your campaigns.
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Troubleshoot Google Ads Reporting
Fix missing or wrong Google Ads numbers by checking the integration, your tracking template, and campaign naming.
2 min read
Lead Sources and Attribution
How FunnelStreams records first and latest attribution for each contact, what the source types mean, and how to fix attribution issues.